Long before modern perfumes filled store shelves, there was Attar — the pure, natural perfume of India. Crafted from flowers, herbs, woods, and spices, attars have been cherished for centuries for their deep, soulful aroma and cultural importance. At Venkatramna Industries, we continue this rich tradition by blending heritage, craftsmanship, and innovation to produce some of the world’s finest natural attars.
An Attar (also known as Ittar) is a natural perfume oil obtained through the traditional distillation of botanical materials into sandalwood or other natural bases. Unlike alcohol-based perfumes, attars are oil-based, making them long-lasting, skin-friendly, and true to nature.
Every drop of attar tells a story — of blooming gardens, sacred rituals, and generations of artistry passed down through time.
At Venkatramna Industries, we preserve the age-old hydro-distillation method, also known as Deg-Bhapka.
Here’s how it works:
Selection of Raw Materials — Fresh flowers, herbs, or woods (like rose, jasmine, oud, or vetiver) are carefully chosen.
Hydro Distillation — The ingredients are heated in large copper vessels (Degs), and the vapors travel through bamboo pipes (Chonga) into receiving vessels (Bhapka).
Absorption into Sandalwood Oil — The distilled vapors condense into sandalwood oil, capturing the natural essence and making the attar mature beautifully over time.
This meticulous process can take days — or even weeks — ensuring unmatched depth and authenticity of scent.
Attars are woven into the fabric of Indian heritage:
Spiritual and Religious Use: Used in temples and during meditation to promote calmness and purity.
Royal Traditions: Once favored by Mughal emperors and nobles as a mark of luxury and refinement.
Cultural Celebrations: Commonly applied during festivals, weddings, and rituals as a symbol of joy and auspiciousness.
Modern Wellness: Today, attars are making a comeback in aromatherapy and natural perfumery as consumers seek alcohol-free, chemical-free fragrances.
???? 100% Natural Ingredients – No synthetic fixatives or additives.
⚗️ Authentic Hydro-Distillation – Preserving the art of Indian perfumery.
???? Sandalwood Base – Enhances longevity and depth of fragrance.
???? Custom Creations – We offer bespoke blends for luxury perfume brands, wellness houses, and niche perfumers worldwide.
As global consumers rediscover natural fragrances, attars are experiencing a renaissance. With their blend of tradition, sustainability, and sensory richness, attars represent not just a perfume — but an experience.
At Venkatramna Industries, we take pride in reviving this legacy with the same care and passion that defined our ancestors’ craft, while integrating modern quality standards for a new generation of fragrance lovers.
Explore our exclusive range of floral, woody, spicy, and herbal attars at vriaroma.com.
Experience the essence of nature — bottled with heritage.
Venkatramna Industries – Preserving the soul of Indian perfumery since 1920.
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